DIGITAL MARKETING FOR REAL ESTATE HAS BECOME MORE IMPORTANT THAN EVER!
Buyers are shopping for homes online more than ever before.
Our clients are way ahead of the game!
Their homes have been sold with the Yoffie Real Estate Group’s Digital Marketing Suite for years!
We provide our buyers and sellers with the best possible experience by staying on the forefront of real estate and marketing technology.
You deserve the best, and that's what we provide.
All Our Listings Have 3-D Virtual Home Tours!!
Our client’s properties are seen on the most trafficked web sites online
Online advertising can be the difference between a home SALE and a STALE listing sitting on the market!
Ask yourself this:
Why would you hire a real estate agent without the proven ability to market homes with ALL the latest digital technology?
There are very few real estate agents who have true product marketing experience in today’s digital world – it’s generally not a skill that you pick up as a real estate agent.
Digital Marketing Knowledge
We bring digital marketing knowledge from our decades of corporate sales and marketing work in other industries prior to our real estate careers.
We are able to market your home in ways that just aren’t possible the old fashioned way.
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One of the changes we expect when the current crisis is long behind us is that home buyers will have become much more comfortable making home buying decisions remotely.
Digital Marketing has never been more important for home sellers and 3D video has become a required tool!
We do things with digital marketing that other agents don’t even know are possible! We can prove it!
Can that other agent you are talking to?
Google Search
Getting your home found online starts with putting your home where people are looking. That starts with Google Search.
When you look at the Google Searches we’ve linked below, you will notice two things:
- The Yoffie Real Estate Group is at or near the top of page 1
- The old-fashioned real estate agents in El Dorado Hills are nowhere to be found!
Ask us for a sampling of the types of searches buyers will use and see for yourself who is there (us, eldoradohillsrealestateagent.com), and who isn’t (the old-fashioned realtors)!
We’re happy to send you a comprehensive list of search terms where buyers can also find us and YOUR HOME when listed for sale with us!
Compare Our Results on Zillow to Other Listings!
Our listings get far more views on Zillow than similar listings. In the case of 1573 Terracina Drive, well over 4x more views!
The Result: In 16 days, over 80 groups of buyers came through 1573 Terracina Drive resulting in 5 solid offers for the buyer to choose from!
Here are just some of the tools we use to sell your home:
- Ongoing website design and development
- Landing page design and lead capture
- Content marketing
- Email marketing
- Database management
- Direct mail
- Paid social media marketing
- Organic social media marketing
- Geotargeting
- Remarketing
- Google Analytics and data analysis
- Marketing automation
- Search engine optimization
- Partnership marketing
- Pay per click
Our professional marketing accreditations include:
Our ability to use these tools in a sophisticated manner provides our sellers with a proven advantage!
- Hubspot Agency Partner Certification in content marketing, inbound marketing, and search engine optimization.
- Google Adwords Certification in advanced aspects of Google Ads and search engine marketing.
- Hootsuite Social Marketing Certification, an industry-recognized certification that demonstrates expertise with the essential elements of social marketing.
We market your home in ways most agents don’t even know are possible!
All buyers aren’t the same!
And your home shouldn’t be marketed as if they are. Cookie cutter, 25-point plans don’t cut it! Marketing is a process, not a checklist!
A buyer for a $700,000 home is different buyer than one for a $1,700,000 home. Our process includes creating a specific marketing plan for your specific home. Your home is unique and the marketing to sell it needs to be unique, too!
While most real estate marketing plans will tell you about how much advertising they plan to do, our process requires a targeted plan that focuses on buyers for your specific home.
We create a “Buyer Profile” that tells us the type of person and family who will find your home ideal. With a buyer profile, we know what the buyer finds important and where the best place is to put your home in front of them. With this information, we create messaging and media plans specific to your home to target your buyers!
Here are 7 questions you should ask any real estate agent you interview:
1) How many people saw your home advertised on Facebook? Who were they? We can show you!
1,801 People Reached in 3 Days!
2) How many people viewed the video of your home? Who were they? We can show you that, too!
26,900 People Viewed This Listing Video for a Combined Total of Over 425 Hours!
Our real estate videos have been seen by many tens of thousands of people this year. Marketing your listing with video is a must in today’s market! We are leading the way!
3) Do they build a dedicated web site for your home and show you how many buyers clicked through? Yep, we do both those things!
Thousand of Potential Buyers View Our Listings on Our Web Site Allowing Us to Re-Market to Them
Our website is designed to be an ongoing resource for buyers, bring them back to look for houses time and again!
Our Website Averages 100 Visitors Every Day – Most Agent’s Sites Don’t See That in a Month!
4) What kind of TARGETED internet advertising are they running? We will share that information any time!
24,442 Saw This Online Ad! Your Home is Seen by on Over 100 Web Sites by People Shopping for Homes Like Yours!
5) Who are they emailing and what are their email results? Our email is opened at more than twice the rate of the industry average!
Does your agent have email results like this?
6) How do they use Google Ads to reach targeted buyers?
We are Google Ads Certified getting your home seen by buyers searching for homes just like yours! After they view your home on our site or on Facebook, we retarget them across the web to remind them of their interest. We don’t just market to warm bodies, We use Google Advertising to put your home in front of buyers searching for homes just like yours!
7) What keywords to they rank for and what keywords will they use to help buyers find your house during their online home search?
We can provide you with a list of keywords and the search results for those keywords showing our site, and your home, are showing up on the first page when buyers are searching online for houses in Serrano and El Dorado Hills. What’s more, you will notice when we share these searches with you who doesn’t show up in search!
We do things with our digital marketing that aren’t possible the old-fashioned way!
If your agent isn’t up to speed on how to use digital marketing to sell your home, is she really the right agent for you?
We put digital marketing to work selling your home in ways that most agents don’t even know are possible! You will notice the difference digital marketing makes when selling your home!
What about ads in that fancy real estate magazine?
Did you know that ads in that magazine don’t get printed until 4-6 weeks after the your home is photographed? Wouldn’t you prefer to have your home SOLD by then? We sure would!
Wanna know a dirty little secret about the ads in that real estate magazine?
They’re really about the agent getting listings, not selling your house!
Why would you want a realtor who spends more time, money, and effort marketing themselves than they do marketing your home?
Instead, we get your home seen by buyers across the country and around the globe – starting day one!
Your luxury home listed with us gets seen by over 750,000 agents in 140 countries. We put your listing in the Wall Street Journal and WorldProperties.com where it gets seen all over the United States and by international buyers around the world!
Get In Touch
4355 Gresham Drive El Dorado Hills
Learn MoreVista del Prato
A Serrano Estate Built for Weekends — 1.48 Acres Across Two Parcels
This 1.48-acre Serrano estate sits on two parcels, and most weekends here start at the pool. A free-form pool winds past a raised spa, a stacked-stone waterfall, a swim-up bar, and a hillside slide.
The lawn is big enough for a wedding tent and has hosted weddings, fundraisers, and plenty of family games of fetch. There's also a bocce court, a sport court, firepit lounges, a dining pavilion, and a full outdoor kitchen. The space works for a party of 150 or a quiet dinner for two.
From the front balcony, you can see the Serrano Country Club clubhouse and the hills beyond it.
Read MoreRead Less
Inside, the kitchen, great room, and primary suite all open onto the backyard. A fifth bedroom has its own bath, closet, and private entrance, so it works as a guest suite, an office, or space for extended family.
The great room has a fireplace under wood beams, sliders that open to the balcony, and a separate door out to the yard. The kitchen has a six-burner cooktop with a griddle, three ovens, a Sub-Zero refrigerator, a large island, a dining bar, and a walk-in pantry.
The primary suite opens to both the backyard and the balcony. Its bathroom has a soaking tub, and there's a custom walk-in closet with its own laundry.
Downstairs is a two-story game room with a second fireplace, a piano lounge, a kids' room, three more bedrooms, and the main laundry room.
The house also has a temperature-controlled wine cellar, whole-home audio, owned solar panels, a backup generator, five-zone HVAC, and smart home controls.
This home is in the gated Serrano Country Club community, zoned for Buckeye Union and Oak Ridge High School. It hasn't been on the market in 14 years, and it already has conditional approval for future expansion — a rare find in El Dorado Hills.
Gallery
A Closer Look
Features List
What Makes This Property Truly Exceptional
Luxury Features
- Designed for true main-level living, with the owner’s suite, executive office, guest accommodations, and primary living spaces all on the ground floor
- Serrano has no shortage of luxury homes. Vista del Prato is the rare luxury estate — set across two separate parcels totaling approximately 1.5 acres
- A scale of flat, usable outdoor space that simply does not exist elsewhere within Serrano
- A modern, open-concept layout anchored by a chef’s kitchen and expansive great room — equally suited for intimate evenings and large-scale entertaining
- True estate-sized grounds that have hosted weddings, fundraisers, and large gatherings, with an expansive lawn, pavilion, pool, spa, firepit lounge, bocce court, sport court, and multiple outdoor living spaces
- Resort-caliber pool with beach entry, cabo shelf, spa, waterfall, slide, poolside bar, LED lighting, and premium Wet Edge finish by Burkett’s
- Elevated front balcony with sweeping 180° views extending from the Serrano clubhouse across rolling, tree-lined hillsides
- Custom millwork, architectural detailing, and recent interior updates — including new paint and carpeting throughout
- Statement Galileo chandelier with integrated lift system in the foyer
- Travertine, Theory wide-plank wood-look ceramic tile, and handcrafted Arto tile flooring
- Temperature-controlled wine cellar
- Three fireplaces positioned throughout the great room, media lounge, and owner’s suite
- HOA conditionally approved plans for substantial future expansion available upon request
Great Room / Kitchen
- Walls of glass frame the grounds and bring natural light into the home
- Chef’s kitchen appointed with newer Sub-Zero refrigeration, three Wolf ovens, Wolf four-burner cooktop with griddle, newer dual KitchenAid dishwashers, warming drawer, leathered granite surfaces, and professional-grade appliances throughout
- Generous island with prep sink and newer trash compactor
- Dining spaces overlooking the pool and mature landscaping
- Built-in custom china cabinet
- Walk-in pantry and butler’s pantry
- Direct connection to the great room, terrace, and outdoor entertaining areas
Owner’s Suite
- Private main-level retreat with direct front terrace and backyard access
- Spa bath with dual vanities, makeup counter, oversized walk-in shower for two, soaking tub with a view, and dual water closets
- Beautiful walk-in closet with custom built-ins, center island with stone top, and integrated laundry
- Fireplace and sitting area create a quiet retreat within the home
Media / Game Room
- New linear gas fireplace with custom Arto tile surround
- Automated Hunter Douglas blinds
- New carpet
Exterior / Backyard
- One of the few true estate properties within Serrano, organized across two separate parcels totaling approximately 1.5 acres
- Expansive flat lawn creates a level of usable outdoor space and separation unmatched within the community
- One parcel organized around the residence, pool, patio, and outdoor living areas; the second dedicated to the open lawn and event-scale grounds
- Outdoor kitchen with gas grill, two beverage refrigerators, dishwasher, garbage/recycling drawers, storage, and abundant bar seating
- Pool and spa with beach entry, cabo shelf, waterfall, slide, poolside bar, LED lighting, and Wet Edge finish by Burkett’s
- New pool in-floor cleaning modules (2025)
- Pool bathroom finished with custom Arto tile and elevated designer detailing
- Firepit lounge pavilion
- Sport court
- Bocce court
- Multiple covered and open-air seating areas positioned throughout the grounds
Systems
- Owned solar array with 60 panels
- 2 water heaters (2020)
- 2 sets of washer/dryers (2023)
- Backup natural gas generator
- Hunter Douglas automated shades
- Whole-home audio and whole-house fan
- Integrated smart home systems controlling climate, lighting, pool/spa functions, security, and garage access
- Lutron smart lighting controls in strategic locations
- Five-zone HVAC system with app-based controls
- Commercial-grade whole-house wireless network
Utilities (Monthly Average)
- PG&E: avg $675/month
- El Dorado Irrigation District (EID): avg $512/month
- El Dorado Disposal: $67/month
- HOA: $446/month
Take The Tour
Video Tour
Yoffie Real Estate Group
Your Listing Agents
By The Numbers
Property Details
Main House
| Total Bedrooms | 5 |
|---|---|
| Bathrooms | 5 |
| Square Footage | 5,468 |
| Year Built | 2001 — substantially updated under current stewardship |
| Lot Size | ?1.48 acres · 64,550 sq ft across two parcels |
| Garage | Two 2-car garages (one with RV-height doors) |
Financial
| Offered At | $3,675,000 |
|---|---|
| HOA | $446/month |
| MLS # | 226060465 |
El Dorado Hills, California
Location
4355 Gresham Drive sits within the guard-gated Serrano community of El Dorado Hills, in El Dorado County, California — roughly 30 minutes east of Sacramento, with Folsom Lake and the Sierra foothills close at hand. For current pricing and inventory trends in the area, see the El Dorado Hills real estate market report.
Good To Know
Frequently Asked Questions
Is 4355 Gresham Drive a single-story home?
How large is the lot at 4355 Gresham Drive?
What are the HOA fees for this Serrano property?
What are the typical utility costs?
Is the solar system owned or leased?
What outdoor amenities does the property include?
Interested In This Property?
4355 Gresham Drive, El Dorado Hills
Request a private showing or a detailed property package. Jon and Shannon Yoffie of Yoffie Real Estate Group will respond personally.
